Understanding shoppers with digital trust
When people shop, they embark on an exercise of aspiration, of imagining their future self. By offering an exceptional product search and discovery experience retailers are able to support, enable and enrich this process. It gives them the capacity of guiding shoppers to exactly the right products whilst also augmenting the shopper’s vision, through the discovery of new products that complement the shoppers’ needs.
Searching journeys start every time a user interacts with the search bar, but continue each time the shopper applies filters to the results and navigates through them. That’s why an important part of configuring your search is about the categories you enable to help your shoppers have a better experience.
Understanding how users search
You would want to actually understand how your shoppers search before you start to implement any changes they see in the search results, and that’s where Motive Analytics come in. They help you grasp how shoppers communicate through the search bar.
Our Analytics allow you to understand trends in searches and grasp what users look for and how they word those expectations, showing you what users mean when they're browsing your shop and whether they're getting results back when they do. By understanding how searches evolve, the trends they follow and their differences according to market or language, you're able to tackle those results expectations more efficiently.
Motive Commerce Search displays a set of complete analytics that are easy-to-follow, giving you insights on which searches return results and which don’t, how often those searches are clicked, and how they evolve over time. The understanding of how they evolve and which ones return no results are key to preventing your shoppers from getting no results when browsing your WooCommerce shop.
Applying learnings to search results
Mitigating those searches with no results is just one of the many learnings you can act upon with the features available in Motive Commerce Search. You could, for instance, create a Synonym for a term that appears in the Searches with no results analytics, so that it is linked to another search term that can be relevant for searches.
Motive Commerce Search establishes a powerful dialogue between shop owners and shoppers through the search bar, by understanding how shoppers talk to your shop through the virtual assistant that Motive Commerce Search is, all built around the importance of digital ethics.
One of the most powerful tools available to a shop is Business Rules, which allows you to create rules that alter the priority of how results are shown. Rules work in two directions: you can use them to boost the items you want to highlight, or bury the ones you’d rather see at the end of the search results, both for all searches or specific ones. This is incredibly useful for boosting your partners’ items, tackling market trends and carrying out campaigns.
The use of Banners is also relevant for your marketing strategy, as they allow you to showcase images for promotions regarding seasonal sales or special campaigns you carry out. This way, when shoppers navigate the product cards in search results, they can know more about what your ongoing promotions are.
Try it now and make it yours!
The styling and customisation possibilities that Motive offers make it blend seamlessly into your WooCommerce shop. The plugin’s impeccable design integrates into your shop and allows you to configure the UI so that the visuals in your shop and search are aligned. Your product cards and their variations can also be managed to display exactly what you want them to.
The best way to see all of this for yourself is by trying Motive Commerce Search, and that’s what our special trial offer is designed for. Once you try it, search and data sustainability will be at the top of your priorities too.